For advertisements, the advice is to Special Database test the following: Keyword insertion in both headers and description lines. Ad customizers such as location via a location feed. The best scoring USPs in the ad text. For landing pages, the advice is to test whether it makes sense to make the landing page dynamic based on data that you can Special Database send via Google Ads. For ideas on this, I refer you to this article: Improve your landing page with Google Optimize [5 best practices] . The result Increase in turnover, actual turnover has been removed. Increase in turnover, actual turnover has been removed. After implementing and extensively testing Special Database all the steps in this article, the result was: Within 12 months a turnover increase of 118.38%.
An improved ROAS of 42.83%. The ability Special Database to add an unlimited number of insurance policies. The use of the improved machine learning technologies has caused a shift in thinking in campaign structures. Do you want to Special Database make the most of these technologies? Then it is important to offer as much data as possible to the algorithm and not to impose any restrictions. You can then earn extra profit by increasing the relevance of the landing page and ad. The case of Diks Verzekeringen shows that this can result in an increase in turnover and return. This allows you to achieve online growth in a highly competitive industry, such as insurance.
How do we ensure rapid brand Special Database awareness? How do we add class and elegance to our brand? A proven method is the Famous Dutchman, or if you want to go international, the celebrity endorser ! Today we also have the influencer. A special celebrity who comes across as your friend, credible and therefore also arouses more Special Database sympathy. But what if that celebrity gets involved in a scandal? Will you suffer damage as a brand? And what if you are not a brand but an artist? Or if you don't represent a brand, but a movement? A few personal brands to illustrate When golfer Tiger Woods was accused of cheating, the world fell on him.